I am Steen
“I make data human. Whether speaking at global conferences or consulting Fortune 500 companies, my work is about translating complexity into clarity.”
Steen Rasmussen is a global authority on digital analytics and founder Data Analytics Society. With 20+ years of experience, Steen specializes in transforming data into actionable business strategies.
Known for his clarity and warmth, Steen humanizes complex topics for audiences worldwide, from Silicon Valley to Mumbai. He’s the co-founder of IIH Nordic, a pioneer in implementing data-driven operational excellence, including a 4-day workweek.
Steen also serves on boards, teaches the next generation of analysts, and hosts the long-standing Web Analytics Wednesday events. His mission? Empower people and businesses to thrive through smarter, human-first data.
Speaking
My keynote journey reflects over two decades of experience at the crossroads of data, business, and people. Over the years, I’ve had the privilege of engaging global audiences across industries. Sharing insights on web analytics, digital transformation, data strategy, and leadership, while turning complex ideas into practical, actionable takeaways that inspire change.
Each talk is designed to bridge the gap between numbers and narratives, combining data-driven insight with human understanding to reveal how organizations can transform challenges into meaningful growth.
Whether speaking to analysts, executives, or creative teams, my goal is always the same: to make data feel accessible, inspiring, and immediately usable in the pursuit of better decisions and stronger business outcomes.
Consulting
I’m the founder of the Data Analytics Society, a global community focused on helping organizations turn analytics into practical, measurable business impact. Through the Society, I continue to work with companies around the world, guiding them on how to optimize operations, strengthen decision-making, and unlock the full value of their data.
Before starting the Society, I co-founded IIH Nordic, one of Scandinavia’s leading digital analytics agencies. There, I saw firsthand how data could reshape the way we work, leading the company to become the first in the world to introduce a 30-hour, four-day work week powered by data-driven efficiency and cultural trust. My work today continues that same mission: Bridging analytics, operations, and people-centered innovation to create meaningful, lasting change.
Community
I’ve spent the past two decades building and nurturing analytics communities, from Fortune 500 user groups at IIH Nordic to global peer circles at BLC, focused on turning shared experiences into collective intelligence. I design steps of the member journey with intent: onboarding, content curation, facilitation, and measurement, ensuring that engagement leads to real, actionable insight.
By blending strategic roadmapping with hands-on formats, such as peer advisory sessions, workshops, and digital forums, these communities consistently achieve participation rates above 70%. My approach combines structure, empathy, and measurable outcomes, creating ecosystems where every member feels heard, connected, and empowered to make confident, data-driven decisions that ripple across their teams and organizations.
What Do They Say About Steen?
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"Steen has a formidable way of making complex material understandable. He extracts and decodes key information with great speed and ease, thereby creating structure and value for the recipient".
Martin Bo Arndt
Senior Sourcing Manager-Nordea
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"Steen has a profound understanding of every bolt and nut in the field of web marketing and web analytics. He's compassionate, result driven, and an excellent orator. His input has been of great value."
Henrik Dessau
Executive Manager- Cell Biotech International A/S
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"Steen is probably the most dedicated webanalytics professional I know. Steen has the ability to navigate the realms of analytics, online marketing and usabilty with ease."
Stefan Mols Lindor
Analytics & Digital Measures Consultant- Affinity by Lindor X
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"Under Steen's leadership I have seen the attendance grow from 30 to over 400 practioners at all levels sharing up-to-date knowledge with high-level speakers"
Thomas Jacobsen
PSP Data and Analytics Officer- UN Refugee Agency
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"Steen is extremely knowledgeable and insightful I doubt there's anything within digital marketing that he hasn't experienced."
Richard T.
Acting Manager Digital Communications- QCOSS
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"Steen puts an amazing effort in driving the Web Analytics evolution in Denmark through his engagement in several Knowledge Networks"
Kristian Humle Lauritsen
Chief Product Officer- Cookie Information
