I am Steen
“I make data human. Whether speaking at global conferences or consulting Fortune 500 companies, my work is about translating complexity into clarity.”
Steen Rasmussen is a global authority on digital analytics and the Director of Data Innovation at IIH Nordic. With 20+ years of experience, Steen specializes in transforming data into actionable business strategies.
Known for his clarity and warmth, Steen humanizes complex topics for audiences worldwide—from Silicon Valley to Mumbai. He’s the co-founder of IIH Nordic, a pioneer in implementing data-driven operational excellence, including a 4-day workweek.
Steen also serves on boards, teaches the next generation of analysts, and hosts the long-standing Web Analytics Wednesday events. His mission? Empower people and businesses to thrive through smarter, human-first data.
Speaking
My keynote journey reflects over two decades of experience at the crossroads of data, business, and people. I’ve engaged global audiences with insights on web analytics, digital marketing, and leadership, turning complex ideas into actionable takeaways
My talks blend data-driven insights with a human touch, transforming challenges into growth opportunities.
Consulting
As Director of Data Innovation I have been consulting companies around the world on how they can operationally optimize their business and activate their data since 2005 where I co-founded the Agency.
To illustrate the operational value of data IIH Nordic was the first company in the world using data to go to a 30 hours / 4 day work week back in February 2017.
What Do They Say About Steen?
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"Steen has a formidable way of making complex material understandable. He extracts and decodes key information with great speed and ease, thereby creating structure and value for the recipient".
Martin Bo Arndt
Senior Sourcing Manager-Nordea
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"Steen has a profound understanding of every bolt and nut in the field of web marketing and web analytics. He's compassionate, result driven, and an excellent orator. His input has been of great value."
Henrik Dessau
Executive Manager- Cell Biotech International A/S
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"Steen is probably the most dedicated webanalytics professional I know. Steen has the ability to navigate the realms of analytics, online marketing and usabilty with ease."
Stefan Mols Lindor
Senior Marketing Analyst- VELUX
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"Under Steen's leadership I have seen the attendance grow from 30 to over 400 practioners at all levels sharing up-to-date knowledge with high-level speakers"
Thomas Jacobsen
Digital Engagement Officer, Analytics- UN Refugee Agency
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"Steen is extremely knowledgeable and insightful I doubt there's anything within digital marketing that he hasn't experienced."
Richard T.
Acting Manager Digital Communications- QCOSS
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"Steen puts an amazing effort in driving the Web Analytics evolution in Denmark through his engagement in several Knowledge Networks"
Kristian Humle Lauritsen
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