When I left the corporate “Navy” and raised the black flag, I didn’t become what most people imagine a pirate to be. I became something far more useful — a fixer. Not the Hollywood kind, but the person companies quietly call when long-stuck problems stop moving and business is “unhappening.”

Whether it’s a broken analytics implementation, misaligned stakeholders, the wrong agency partner, or three months of failed vendor conversations, the pattern is always the same: teams try the usual solutions, burn time, burn money — and get nowhere. Then someone mentions my name.

Because once you’ve navigated enough organizations, vendors, failures, and successes, you start seeing the real issues hiding beneath the obvious ones. Not deeper expertise — wider context. Not more process — faster resolution. That’s what a fractal digital fixer does: connect the dots others can’t see, and make hard problems go away before they become expensive ones.

When everything feels urgent, progress stalls. Decision fatigue kicks in, priorities blur, and even the most motivated mind gets stuck. True productivity isn’t about doing more, it’s about choosing less. In a world full of endless tasks, ideas, tabs, and to-dos, focus becomes your superpower. Remove the noise, pick the three things that matter most, and commit to them. Momentum comes from clarity, not complexity.

Leaving a respected job with a clear path forward may look like madness from the outside. But in reality, the greater danger often lies in staying too comfortable. The corporate “navy” offers stability and structure, yet those same systems can quietly turn into invisible handcuffs. Choosing to go fractal—like a pirate raising the black flag—isn’t about reckless rebellion. It’s about reclaiming autonomy, building resilience, and embracing the adaptability that today’s shifting world demands. This is not a story of abandoning security, but of discovering what real freedom looks like.

In this energizing conversation, Steen Rasmussen and Slobodan Manic unpack why most companies are stuck—not from lack of ideas, but from slow, unclear decision-making. What if decisions weren’t just boxes to check, but high-value assets? Learn how treating decisions as momentum-builders (instead of to-dos) can transform your workflow, your focus, and your outcomes.

In a world overloaded with options, the real challenge isn’t, choosing the best path, it’s choosing at all. In this powerful conversation, Steen Rasmussen sits down with strategist Andi Jarvis to explore how decision fatigue, perfectionism, and over-optimization are slowing us down, and how to reclaim momentum by focusing on clarity, not clutter.

Steen Rasmussen sits down with leadership advisor Jesper Cramon to explore what urgency really looks like when it’s rooted in clarity rather than chaos. In a fast-moving world, this conversation unpacks how leaders can create meaningful momentum without burning out their teams — and why sometimes, slowing down is the smartest way to speed up.

What’s stopping us from making decisions and taking action? In this conversation, Steen Rasmussen and Chris Covey dive deep into the fear of commitment, decision fatigue, and the illusion of perfect timing. From selling ideas in hesitant organizations to managing optimization burnout, this interview reveals the mindset shifts leaders need to break through inaction and start building real momentum.

Struggling to move projects forward because you're chasing the perfect plan? In this article, Steen Rasmussen unpacks the hidden cost of inaction caused by overplanning and decision paralysis. Through real-world examples—from Target’s attribution model overhaul to practical consulting strategies—he reveals why momentum beats perfection and how to break free from the maximizer mindset. Learn how to act with clarity, make smarter data-driven decisions, and create a culture that values progress over hesitation.

Let’s be honest. Your data sucks

It all begins with an idea.

Because digital analytics is not only about the website, it is a central part of an overall data strategy