Steen Rasmussen sits down with leadership advisor Jesper Cramon to explore what urgency really looks like when it’s rooted in clarity rather than chaos. In a fast-moving world, this conversation unpacks how leaders can create meaningful momentum without burning out their teams — and why sometimes, slowing down is the smartest way to speed up.

What’s stopping us from making decisions and taking action? In this conversation, Steen Rasmussen and Chris Covey dive deep into the fear of commitment, decision fatigue, and the illusion of perfect timing. From selling ideas in hesitant organizations to managing optimization burnout, this interview reveals the mindset shifts leaders need to break through inaction and start building real momentum.

Struggling to move projects forward because you're chasing the perfect plan? In this article, Steen Rasmussen unpacks the hidden cost of inaction caused by overplanning and decision paralysis. Through real-world examples—from Target’s attribution model overhaul to practical consulting strategies—he reveals why momentum beats perfection and how to break free from the maximizer mindset. Learn how to act with clarity, make smarter data-driven decisions, and create a culture that values progress over hesitation.

Let’s be honest. Your data sucks

It all begins with an idea.

Because digital analytics is not only about the website, it is a central part of an overall data strategy