Keynote Speaking
Insightful, Informational, and Inspirational
Steen offers distinct keynote options centered around his 20 years of digital and data analytics experience.
In understanding the power of data, your organization’s event attendees gain takeaways for success in both business and life.
“Everything you know about your customers will soon be wrong”
Marketing teams everywhere are racing to utilize generative AI to streamline current processes, making them faster, better, and more efficient. It's being called the biggest technological shift in a century, and it likely is.
However, while we optimize our work, we overlook how AI is transforming customers' lives and purchasing habits.
Virtual assistants don’t read your AI-generated content. Searches on Bard don’t see your personalized Facebook ads. Buyer behavior is evolving—and we’re building for a future that won’t exist.
Instead of using AI to improve yesterday’s methods, we need to rethink what tomorrow needs. Otherwise, we’re just building a faster horse.
“Digital Maturity?, A needed reflection.”
Navigating data maturity isn’t just about tech, it’s about mindset and culture. But how do you measure success in a constantly evolving environment?
Start with Momentum: Is your organization keeping pace, or leading the digital race? Next, think Context: Are you analyzing data in isolation, or within market dynamics to gauge real performance?
Alignment matters too. Are mismatched maturity levels across teams slowing progress? Take a Value-based approach: Are your tech investments delivering true business impact, or just creating more noise?
And finally, address Uncertainty: Is your risk strategy holding you back or enabling bold innovation? This journey isn’t just about data, it’s about people, adaptability, and the agility to thrive. Are you ready to redefine what data maturity means for your organization?
Trusted By Leaders, Loved By Audiences
“Inviting Steen Rasmussen as a keynote speaker for The Google Analytics 4 Summit was a clever move based on the feedback of the audience. As an event organizer, working with him was also a breeze. his performance was so impactful that we're already considering a repeat engagement”.
Roberto Guiotto, Lead organizer, GA Summit
“Steen has been a regular keynote speaker at our last many Superweek events, and his presentations are always both enlightening and engaging. As an organizer, I appreciated his professionalism and ease of collaboration. His is the least of my concerns. His talk is so well-received that we're always eager to have him return."
Zoltán Bánóczy, Lead organizer, Superweek
“Steen is one of those experienced practitioners who "screams": Trust me, I know what I'm doing, from the moment he steps on the stage. We were glad to host him at AllWeb in Tirana, Albania, and would be more than happy to host him again. His first-hand insights were deeply valued by every single member of the audience as well as the other speakers."
Darko Buldioski, Lead organizer, ALLWEB Conference
