When & Where: TBD
Description:
“In the competitive world of e-commerce, success hinges on external factors like market competition and customer preferences. Your task is not just to control but to cleverly navigate these elements, ensuring that your platform excels in trust, competitive pricing, and convenience. It's about transforming your site from one of many options to the definitive choice for consumers, making it not just a possible destination but the preferred one in their purchasing journey.”
Details
Master class in English.
At an inspiring location near you.
Taught and mentored by international keynote Steen Rasmussen
Who Should Join?
This masterclass is ideal for e-commerce business owners, marketing professionals, web developers, and digital strategists who are looking to enhance their understanding of consumer purchase behavior. If you're aiming to elevate your online platform to become the preferred choice for consumers amidst fierce market competition, this workshop is for you.
During this workshop:
Understanding Market Competition: Gain insights into how external market forces impact your e-commerce success and learn strategies to stay ahead of your competitors.
Customer Preferences: Discover the key factors that influence consumer decisions and how to align your offerings with their needs and expectations.
Building Trust: Explore techniques to foster trust with your audience, making your site a reliable and trustworthy shopping destination.
Competitive Pricing and Convenience: Learn the importance of competitive pricing and convenience in driving conversions, and how to optimize your site to meet these criteria.
Take Aways:
Strategic Insights: Practical knowledge on navigating external market conditions and customer preferences to enhance your e-commerce platform.
Actionable Strategies: Techniques to build trust, ensure competitive pricing, and offer convenience, transforming your site into the preferred choice for consumers.
Enhanced Conversion Rates: Implement learned strategies to increase your online conversion rates and drive more sales.
Your Instructor
Steen Rasmussen
Director of Data Innovation at IIH Nordic
Steen is one of the leading specialists in the world when it comes to commercial analysis. He has worked with Google Analytics from the start and has provided Google Analytics training across Europe.
He lives in Copenhagen and has been delivering keynotes on commercial analytics and getting business value out of Google Analytics for the past 10 years from Silicon Valley to Vancouver, from Dubai to Mumbai and of course in Europe. With experience at major brands such as Apple, LEGO, IKEA, Cisco and L’Oréal, he understands the complexity of digital analytics in a business context.
IIH Nordic, the agency he co-founded in 2005, has already been voted Denmark’s best analytics agency 10 times and has been nominated as the world’s best data agency 6 times.
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