Superweek- The five days of analytics
EVERYTHING YOU KNOW ABOUT YOUR CUSTOMERS WILL SOON BE WRONG
The marketing communities and departments across the world are right now scrambling on how we can use generative AI to optimize our processes to create a wider, better, faster, and more efficient way of working, in the marketing and sales environment.
But we are all optimizing our current ways of working, thinking, and planning under the assumption that generative AI isn't also impacting the customer’s way of living and acting.
And yet we already see the first signs that purchase processes and buying patterns are changing as well. My virtual assistant will not read your generative AI content or experience your hyper-targeted Facebook campaign, my consumer search on Bard will not take your personalized experience into account. We are optimizing for a future that will not exist. So instead of trying to make AI help what we do today better, we need to take a step to the side and look at what we need to do tomorrow because right now we are simply "building a faster horse".
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Allweb Digital Marketing Conference
Campaign tracking and attribution – Tips, tricks and tactics
Everyone knows how to do campaign tracking, right? Wrong. Campaign tracking is impacted by new options and limitations and demands a new way of thinking, but it also increases the demands on the organization.
There have never been more ways to go wrong. In this session, we dive into the decisions that need to be made and explore how superior campaign monitoring can in turn generate superior results.